Top 5 Social Apps Performance in Sweden for Q4 2023

In Q4 2023, the top 5 social apps in Sweden—TikTok, Instagram, Threads, Facebook, and X—displayed diverse trends in downloads, revenue, and active users, according to data from Sensor Tower.

TikTok experienced a consistent performance with weekly revenue peaking at approximately $356.7K in mid-December. Downloads saw a notable increase towards the end of December, reaching around 21.6K. The app's active user base also showed a stable trend, peaking at nearly 2.97M in the final week of December.

Instagram had fluctuating revenue throughout the quarter, with a peak of roughly $34.5K in mid-December. Weekly downloads were steady, rising to about 13.2K in the last week of December. Active users remained robust, consistently around the 2.8M mark, with minor fluctuations.

Threads saw significant growth in weekly downloads, starting from zero in early December to approximately 50.5K by mid-December. Active users also surged dramatically, peaking at about 109.7K in the last week of December.

Facebook displayed a mixed performance with revenue peaking at $21K in early November. Downloads remained steady, with a slight increase to around 10.1K in the final week of December. Active users showed minor declines, stabilizing around 2.52M by the end of the quarter.

Lastly, X had a relatively stable quarter with revenue peaking at $6.7K in late November. Downloads maintained a consistent rate, hovering around the 4.3K mark. Active users saw a slight decline, ending the quarter with approximately 677K users.

For more detailed insights and data, visit Sensor Tower.